Content Marketing? It’s the Law!

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Content Marketing? It’s the Law!

Albert Jan Huisman, Marketing Director, Kennedy Van der Laan.

Getting busy Lawyers to blog, Tweet and make eBooks is quite a challenge… However at the innovative Dutch Law Firm Kennedy Van der Laan they managed to do just that. In just under three years their Marketing Director Albert Jan (AJ) Huisman rolled out a complete Content Marketing Strategy for the firm and now they are seeing the results.

Not only has their website seen a tremendous increase in traffic but this way of working also brings in new business. How did Huisman enthuse the firm, what kind of challenges did he and his team face and how did they overcome the critical opinions of their Lawyers? He will show, through real-life practical examples, what he has done to get Lawyers within his Law Firm to love Content Marketing and how it brings in tangible results.


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