Alexander Højfeldt Lund

Alexander Højfeldt Lund

Alexander Højfeldt Lund er Head of Writing hos det prisvindende content marketing-bureau Brand Movers. Han har været involveret i flere prisvindende content marketing-projekter, hvor han har haft det overordnede ansvar for tekstproduktionen. I Brand Movers leder han tekstafdelingen, der hver dag producerer indhold til store nationale og internationale kunder. Primært er hans ansvar at sikre høj kvalitet i alle tekster, der forlader bureauet og samtidig være katalysator for kreative løsninger og ideer til indholdsproduktionen. Alexander Højfeldt Lund er uddannet journalist og har arbejdet som journalist på Fyens Stiftstidende, redaktør på Jyllands-Posten og redaktionschef i det journalistiske produktionsselskab Media Movers. Den journalistiske baggrund præger Alexander Højfeldt Lunds tilgang til content marketing. Han er vild med de historier, som brands kan fortælle, men han går også meget op i troværdighed, og han insisterer på at udfordre de brands, han arbejder med. På den måde laver man det bedste indhold, mener han.

Posts by Alexander Højfeldt Lund

Don't follow the leader be the leader: Why thought leadership is important
A man standing on the top of a mountain with a flag looking out towards a sunset

Don't follow the leader be the leader: Why thought leadership is important

Jul 5, 2024 10:58:35 AM 4 min read
When bad is good: Here’s why you have to talk about the problems

When bad is good: Here’s why you have to talk about the problems

Apr 1, 2024 5:01:33 PM 5 min read
Stop Being Insignificant: Why You Should Have a Purpose With Your Content

Stop Being Insignificant: Why You Should Have a Purpose With Your Content

Feb 20, 2024 6:40:23 AM 5 min read
Tone of voice: Take your content to new heights with this guide

Tone of voice: Take your content to new heights with this guide

Jan 23, 2024 6:31:20 AM 9 min read
The customer journey: How to understand and improve your customers' experience

The customer journey: How to understand and improve your customers' experience

Jan 22, 2024 2:32:21 PM 6 min read
Events

WEBINARS & TALKS

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Webinar: AI in Marketing 2024

How do marketers use AI in 2024, and what can you learn from how others use the technology? Get all the insights in this webinar.

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Webinar: B2B Export Marketing 2024

What does a successful B2B export marketing strategy consist of and what elements are crucial? Watch the webinar now.

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