Rebecca Lieb is an analyst, author and advisor and runs her own company Conglomotron LLC where she covers content marketing, content strategy, and native advertising and media — areas that encompass brands, publishers, agencies, and technology vendors. Previously, Rebecca launched and oversaw Econsultancy’s US operations and later on worked as an analyst at Altimeter Group. She was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch. Rebecca Lieb was one of the first to conduct and publish in-dept research on Native Advertising and she is a renowned keynote speaker on the topic.