Nora Ziegenhagen, Head of Branding Solutions, Google
Success on YouTube begins with great video content. It's important to get the balance right between 'hero' content - the message you want to tell consumers and 'hygiene' content - where you're providing instructions, information or advice. Then house all of it in a 'hub' - where consumers who've been exposed to your hygiene or hero content come to see more. During this session we'll take a look at some brands who are doing this best.